25/08/2015 - News

TOTAL, Title Sponsor of TOTAL BWF Thomas And Uber Cup Finals 2016

August 18th, 2015, Beijing. The TOTAL BWF Thomas And Uber Cup Finals 2016 Press Conference has been hold in Beijing on August 18th, 2015. TOTAL, as the international giant energy company, announced as the title sponsor for this competition. LIU Tong, the Deputy General Director of Jiangsu Sports Administration, JIANG Hao, the Deputy Mayor of Kunshan, MIN Hongwei, the General Director of Kunshan Sports Administration, Denny CHU, the Deputy General Manager of Total Lubricants China, LI Yongbo, Vice President of Chinese Badminton Association and Chief Coach of Chinese National Badminton Team, CHEN Long, the champion of Men Singles in 2015 World Championship, WANG Shixian, female champion player from Chinese National Badminton Team join and medias from all fields together to witness this significant partnership in the development of Chinese badminton history.

The TOTAL BWF Thomas And Uber Cup Finals 2016 will be held from 15th to 22nd May in 2016 in Kunshan. 32 national teams, more than 1,000 players, coaches, umpires, officials and medias from China and aboard will fully participate in the competition. TOTAL, as the title sponsor, will provide fully support for this competition. Patrice DEVEMY, the Managing Director of Total Lubricants China, expressed his expectation and confident determination in the coming competition: “TOTAL is committed to deliver outstanding performance and endurance in car engines with TOTAL lubricant. Also, TOTAL identified badminton as a game of athletic endurance and stamina, which has a strong synergy with our commitment to provide superior lubricants to car engines”.

In Early 2015, TOTAL has announced the landmark sponsorship with Badminton World Federation (BWF) to be the title sponsor for all BWF Major Events – starting with this year’s TOTAL BWF World Championships, the TOTAL BWF Thomas & Uber Cups, and the TOTAL BWF Sudirman Cup, also as the official sponsor of four World Super Series until 2017. Moreover, the major events cover China, India, Indonesia and Malaysia, the four key markets for badminton in the world, which will be witnessed as the milestone partnership in badminton history.

From 10th to 16th August, 2015, the TOTAL BWF World Championship has been held in Jakarta, Indonesia. Chinese national badminton team won the championship of Men Singles, Women Doubles and Mixed Doubles. Moreover, in November 2015, the World Super Series-China Open in Fuzhou, Fujian province will provide a good opportunity for Total Lubricants China to support the race and has good preparation for Thomas and Uber Cups next year.

Badminton is warmly welcomed in Asia Pacific area, especially in China. Almost 80% of the Olympic badminton medalists are from Asia Pacific. For Chinese, badminton always enjoys the same reputation as table tennis and be regarded as “national representative sports”. This badminton partnership not only breaks new ground for TOTAL which mainly focuses its branding activities on the motorsports area, also indicates TOTAL’s commitment to grow in Asia Pacific area, especially in China market. TOTAL, is committed to better badminton and excellent performance in China.