14/11/2014 - News

Total Displays Sustainable Mobility at the Michelin Challenge Bibendum Chengdu

Nov. 11, 2014, Chengdu — As the official fuel supplier of the Michelin Challenge Bibendum (MCB) 2014, Total is displaying its innovative sustainable mobility, in particular Total’s innovations and contributions to reduce vehicle consumption, during Nov. 11-14 at the Heritage Exhibition Park (booth 96-6 at ground floor) in Chengdu, China.      

Presented at the Total stand is all about Total’s automotive expertise, including the products and services provided by Total’s five business units--lubricants, special fuels & special fluids, Atotech, Bostik and Hutchinson, such as the Total Excellium fuels, Fuel Economy lubricants and polymer solutions for vehicles parts etc. These innovations contribute more efficient combustion, less engine friction and weight reduction for the vehicles.  A concrete illustration is Total’s contribution to the Peugeot 208 Hybrid FE. The car distills the materials and fuel economy lubricants developed by Total, and uses just 1.9 liters of gasoline per 100 kilometers while delivering sporty performance.

As the official fuel supplier for the rallies and demonstrations of new prototypes, a temporary Total service station has been set up in MCB Chengdu. A dedicated Total conference themed “the clean fuel for tomorrow: Gas” will be organized on Nov. 12. In addition, experts from Total are participating in number of roundtables and workshops.

“Sustainable mobility goes hand in hand with energy efficiency.” remarks Thierry Pflimlin, General Secretary and Senior Vice President of Corporate Affair Total Marketing & Service,“ For Total, giving as many people as possible access to energy means providing products and solutions that allow our customers to benefit from more efficiency while consuming less energy.”

MCB, started in 1998 by the Michelin Group, is an international world-class event that brings together political, industry, scientific and media representatives to discuss the challenges of and solutions for sustainable mobility.  The MCB 2014 is organized at the Heritage Exhibition Park, Chengdu, and is estimated to welcome 5,000 visitors and 400 Chinese or international media.